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For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
- Sales Rank: #969087 in Books
- Published on: 2008-09-14
- Original language: English
- Number of items: 1
- Dimensions: 11.10" h x 1.20" w x 8.60" l, 3.65 pounds
- Binding: Hardcover
- 672 pages
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