Rabu, 26 Juni 2013

[I755.Ebook] Download Ebook Business Models For Dummies, by Jim Muehlhausen

Download Ebook Business Models For Dummies, by Jim Muehlhausen

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Business Models For Dummies, by Jim Muehlhausen

Business Models For Dummies, by Jim Muehlhausen



Business Models For Dummies, by Jim Muehlhausen

Download Ebook Business Models For Dummies, by Jim Muehlhausen

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Business Models For Dummies, by Jim Muehlhausen

Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.

  • Shows you how to define the purpose of a business and its profitability to customers
  • Serves as a thorough guide to business modeling techniques
  • Helps to ensure that your business has the very best business model possible

If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.

  • Sales Rank: #274456 in Books
  • Brand: Muehlhausen, Jim
  • Published on: 2013-06-10
  • Released on: 2013-05-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .82" w x 7.40" l, 1.25 pounds
  • Binding: Paperback
  • 384 pages
Features
  • Used Book in Good Condition

From the Back Cover

Learn to:

  • Write a solid business model
  • Master business model innovation
  • Master business modeling techniques

Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to make a value proposition, define a market segment, locate your company's position in the value chain, create a revenue generation statement, identify competitors, develop a competitive strategy, and much more.

  • Business Models 101 — find out what a business model is, why it matters to your business, how it's defined, and the differences between a business model, a business plan, and competitive advantage
  • The nuts and bolts — discover several tools you can use to brainstorm, structure your business model, and divide it into three overarching areas: offering, monetization, and sustainability
  • The more things change — get the know-how to spot an eroding business model and use innovation to not only rectify it but also improve your business model
  • Put the "I" in innovation — learn how clever businesspeople innovated their business models over decades to come up with powerful tactics like crowdsourcing, virtualized sales processes, and offering insurance to customers

Open the book and find:

  • The recipe for a successful business model
  • Common aspects of all business models
  • Tools to design your business model
  • How to build a profitable revenue model
  • The importance of having ongoing competitive advantage
  • Ways to innovate your business model and avoid pitfalls
  • Why all business models will eventually erode
  • Lots of real-life examples from real companies

About the Author

Jim Muehlhausen is the founder and President of the Business Model Institute as well as consultant and speaker to businesses large and small. He is the author of The 51 Fatal Business Errors and How to Avoid Them and a frequent contributor to Entrepreneur, Businessweek, and dozens of other publications.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Highly recommended for demystifying the world of business strategy.
By Mark P. McDonald
A business model is the profit formula that sets the context for how you make money. A business model reflects the company's strategic context. Armed with these two simple but powerful ideas Jim Muehlhausen takes you through through the process and considerations of creating a business model. Business models matter and Muehlhausen provides a clearly articulated, example laden and actionable reference that should be recommended reading for executives, managers, consultants and everyone else.

Muehlhausen has given everyone a great resource by demystifying the world of business models and related strategies into a set of powerful ideas, tools and concepts. This is not a dummies book in the sense that it trivializes the subject area. Rather it takes a really smart person to make a complex subject accessible -- something this book does very well.

While this book is not a replacement for business savvy, experience and intelligence, it does provide a ready made approach for level setting the diverse set of teams involved in designing the business model. The book is divided into five parts and 25 chapters.

Part 1: Getting Started with Business Models offers a base line description of what a business model is and why it is important.
Part 2: Creating a Winning Business Model provides a market based approach to defining the business's profit model. The content in this part reflects a market/industry orientation to the business model with solid advice.
Part 3: Dealing with Change contains three chapters concentrating on recognizing and leading through the inevitable erosion of business model effectiveness in the face of changing market competition and innovation.

The first three parts form a core curriculum for business models that should be required reading. The remaining parts reflect applications and issues with business models including a focus on innovation, disruption, crowdsourcing and virtualization. The final part 5 closes on a high note concentrating on reviewing basic business models, signs that the models are working, sources of future innovation, and failure modes.

Overall a comprehensive, clear and welcomed addition to the range of literature about business models. The book is a little light on technology issues and the nuances involved in creating new business models for a digital world, but the foundation is here and well worth your time, attention and future reference.

Only true dummies think there is nothing left to learn, even for a subject they feel they already know. This book is one that makes everyone from expert to novice better at building a critical aspect of any business in any industry.

5 of 5 people found the following review helpful.
A "Must Have" for any serious business owner or executive
By Mark in Phoenix
This is a "Must Have" for any business owner or executive and a game changer in the way we develop and use business models. Jim does a phenomenal job of taking a nebulous concept and breaking it down into very accessible elements that are applicable to any business. In addition, the book gives an abundance of extremely useful tips, tools and tutorials on how to use the concepts outlined in the book.

There is no shortage of business books and theories on business, strategy and "How To's". One of the problems that I have repeatedly faced in business and particularly small business is bridging the gap between theory and practice, especially in the field of strategy, and most especially in the context of driving business development. Much has been written about business models, yet until now, the concept has been poorly defined and relatively inaccessible to most. Other frameworks outline the elements of a model, but most if not all, are devoid of any consistent means to define, evaluate and balance the elements.

What makes this book different is that it not only breaks the model down into basic and very accessible concepts. It also gives a means to drill down into each element and to evaluate the relative importance of each of these to the sustained profitability of the business. Whether you are a novice or an experienced business professional, you can view your model at either broad brushed or granular level, and then you are able to score, benchmark and analyze the elements and factors that affect your model. It allows you to identify the strengths and weaknesses of your business in an objective way by providing both the top-down and the bottom-up view, which is rare in any business book or tool.

Jim eloquently makes the point that Business Models erode and if you are not working to move forward, you are in fact going backwards. There is a tremendous amount of background information including the explanation of different types of business models.

This is a phenomenal book and now a permanent fixture in my business tool kit. If you have ANY interest in running a business, I suggest you get a copy and use it often. Truth be told, you will probably never write another business plan again!

5 of 5 people found the following review helpful.
This is very useful, give me more!
By Jak
Markets are shifting, buyers are purchasing and consuming products differently. This book is refreshed how I view my current businesses, and consider where I will invest my resources moving forward. As I see it there are three critical dimensions to business success... market, culture, and finance. This book is as fresh a look at how to position and think in a fresh way about how assets can be shifted to increase profits... often in ways that are hard to see from the 'inside' of running my businesses.

Also there is a good balance between good information (often in story form) , and an analytical process to tlook thru three model lenses: Sustainability, Offering, and Monatization. There is a way to put simple numbers to things to get clear where your business needs can be tweaked to improve it an any three of these areas... and ideas on how to start talking with other businesses owners to get it done.

Great read, well worth the $20 -- and for me better in paper as I liked writing on it -- folding pages, etc...

I am giving 4 start instead of 5 because I believe there are more workbooks or workshops oriented content that can help take a business from where it is to where it could be... and I understand that a 1000 page book would be pretty unwieldy...

See all 41 customer reviews...

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