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Steve Scott held and lost nine jobs in his first six years after college. He was told more than once that he would never succeed. Yet this former corporate failure not only became a multimillionaire himself, more than forty others have become millionaires as a result of the efforts and advice of Steve and his partners. Ordinary people just like you, including a housewife, a makeup artist, a hair stylist, a salesman, a teacher, a convenience store clerk, a marriage counsellor, a carpenter, a doctor, a dog trainer, a former P.E. teacher, to name a few.
Not Simply a Book about Making Millions
A Book about Achieving Incredible Degrees of Success!
This book is not a guide to making millions, although its insights and advice could certainly result in that. It's not a book about theories. Instead, it's a step-by-step guide to success -- success in any field, at any age. It tracks Steve Scott's life from mediocre high school student to a corporate failure to number-one marketing entrepreneur in the United States. It shows how a "nobody" who couldn't even afford to pay for his first child's birth could create more than a dozen record-breaking companies in completely different industries, selling over one billion dollars in products.
Unlike Any Success or Business Book You've Ever Read!
This book doesn't stop with general principles or psychological motivation, but instead gives specific tasks you can instantly apply to your personal or business life.
Your Personal Notebook for Success
Each chapter ends with a section that leads the reader through a step-by-step process that can result in greater success than he or she has ever experienced. The Notebook for Success provides a guide that can be used by anyone from a high school student to the CEO of a Fortune 500 company. You'll understand why Steve Scott firmly believes that ANYONE can significantly increase his or her "batting averages" in any area of life and break through the barriers that separate mediocrity from phenomenal success -- barriers imposed by others or even by ourselves.
If you want to achieve a higher degree of success than you've ever thought possible, this book will become the most important book on success you, your employees, and your children will ever read.
- Sales Rank: #614034 in Books
- Published on: 1996-01-05
- Released on: 1996-01-05
- Original language: English
- Number of items: 1
- Dimensions: 8.44" h x .60" w x 5.50" l, .76 pounds
- Binding: Paperback
- 256 pages
Review
Zig Ziglar This may be a landmark business book. Through his personal failures and outrageous successes, Steve Scott reveals surefire principles and strategies that are timeless and right on target. Steve is living proof that failure is an event, not a person.
Donald Trump Steve Scott's uncanny insights and strategies am so specific and easily applied, I believe they can empower any reader, whether a collie student, small business owner, or the CEO of a Fortune 500 company, to achieve levels of success they haven't yet dreamed of.
Dennis Waitley Author, Empires of the Mind A totally new, innovative breakthrough in helping common people achieve uncommon success. Steve Scott's notebook is the 21st century guidebook for all of us. Laser accurate, reality, based, time.tested and incredibly insightful.
Dick Clark Dick Clark Productions Steve Scott's phenomenal track record for success in so many different endeavors shows that his principles are universally effective. In this book he gives you a clear and concise roadmap to achieving more success than you would ever think possible. If you follow it, you're sure to get there.
Frank Gifford ABC Sports Steve Scott's career reminds me of my own football career. Everyone was always saying I was too slow and not big enough. I bounced ail over the place until I met a guy named Vince Lombardi. Steve talks of commitment, motivation, and success. Wow, he sounds just like Vince!
William F. Buckley, Jr. Publisher, National Review All we need do is expose ourselves to this salesman of enthusiasm, perseverance, and experience. I am left only asking the question, If a reader buys two copies, can he make two million?
About the Author
Steven K. Scott is a cofounder of the American Telecast Corporation and its group of consumer-goods companies. In addition to creating ATC's marketing programs, he has written and directed more than eight hundred television commercials and twenty-four infomercials selling ATC's product lines. Cher, Jane Fonda, Kathie Lee Gifford, Charlton Heston, Tom Selleck, and Michael Landon are a few of the more than seventy celebrities who have appeared in Steve's commercials and infomercials.
To date, his campaigns have sold more than one billion dollars' worth of products to more than twenty million consumers. In addition to cofounding and building more than a dozen multimillion-dollar companies from the ground up, Steve has also coauthored two bestselling books with Gary Smalley and coproduced nine bestselling videos.
Excerpt. © Reprinted by permission. All rights reserved.
CHAPTER 1
Steven Who?
Even if You Weren't Popular in High School, Didn't Make Straight A's, and Didn't Make the Football Team, You Can Still Achieve Phenomenal Success
Two Stevens sat next to each other at high school football games; one was in the band, the other in the color guard. Both were mediocre students, rarely dated, and were totally unknown. They excelled in nothing significant. One was Steven Spielberg, and the other was Steven who?
Insight 1: Past achievement is not a true predictor of future success
Most high schools save a part of their yearbook for the "most likely" selections. You know -- the student most likely to succeed, the student most likely to be president, and so forth. I remember voting that Chuck James would be the most likely to succeed. He was senior class president, an "A" student, a good athlete, and very popular. I remember when the ballots were passed out to the senior class. There were many categories, and many students were nominated for each category. Obviously, my name was not on the ballot. If it had been, I definitely wouldn't have won in any category. Most of the class of 1966 would have had puzzled looks on their faces and would have had one question when they came to my name: "Steven who ?"
I didn't have the looks or athletic prowess to be popular with the "in" crowd, and my "B" average wasn't high enough to put me in the intellectual crowd. Consequently, most of my friendships were with kids off campus. As a freshman I joined the Civil Air Patrol because two of my buddies had joined. Even though I didn't realize it at the time, joining CAP was going to play a very important role in my future.
Another Steven at our school was very similar to me. Like me, he didn't have the looks or athletic abilities to be part of the "in" crowd. He was a mediocre student, and his favorite activities were likewise "off campus." He was a good clarinetist, however, and was in the school's marching band. But at school football games, nothing was better than being on the football team. They had it made. And nothing was worse (in terms of status) than being in the band -- nothing except being in the color guard. Teenagers in the 60s weren't impressed with high school students who wore military uniforms. But we got free tickets to the games and sat next to the band. I sat next to the clarinets and often conversed with the clarinetist who sat on my right. His name was the same as mine (Steve), but that was all I knew about him.
Twenty years later I received a call from my mom asking if I had ever met Steven Spielberg when I was at Arcadia. I told her he couldn't have been a student at Arcadia because even though most kids didn't know me, I knew just about everyone and never met him. She told me to grab my yearbook and look up his name. I not only found his name, I found his picture and was amazed to discover he was the "Steve" I sat next to at so many football games!
How could this be? How could Steven Spielberg have gone to my high school and yet have been totally unknown to me and most of the other students on campus? Surely his genius, his creativity, his incredible drive would have been evident to all, even in high school. Not even close. And yet all the qualities that have made him so successful were just as much alive in his mind and heart then. So why was he never successful in anything significant in high school? The answer lies in what we deem "significant."
In school the three most important areas of achievement are athletics, grades, and popularity -- at least those are the three most significant areas to students and teachers. So when a person doesn't excel in any one of those areas, he doesn't excel in anything "significant." By academia's definition, neither Steven nor I excelled in anything that mattered, and I'm sure none of our peers or faculty ever expected us to achieve anything noteworthy with our lives.
This is the kind of narrow outlook that traps probably 90 percent of the American population; that is, most of us never achieve stardom in school, so when we pass into adulthood, we never expect to achieve anything worthwhile in life. We have accepted everyone else's definition of "significance" and consequently set our sights so low that we never even try to achieve the success most of us would like to attain.
I am told that when baby elephants are born, their trainers tie a rope to a pole planted securely in the ground and then tie the other end to the baby elephant. The elephant quickly learns that when that rope is on his neck, he can't go anywhere. By the time he becomes an adult, he can be tied to a small pole that he could easily rip right out of the ground, but he doesn't even try because he has been conditioned to believe that when that rope is around his neck, he can't go anywhere.
The same thing happens with most adult Americans. Having achieved nothing they consider important in their youth, they have come to believe that they are simply average and therefore expect to achieve nothing significant in their lives. By the end of this book I hope that everybody reading it will see that the superachievers are no different from the rest of us. They have just learned that the rope that kept them tied to the stake was really only a thread, and the stake itself only a yardstick. By the end of this book, you will have no reason to accept mediocrity. At this point you can't even begin to imagine what average people can do when they break loose of the bonds that have kept them bound to the "status quo."
So the first law of success involves your past and how to break loose from what you see as your lack of success.
Law of Past Failures: Don't use your past failures or lack of achievement as an excuse or limitation for your lack of achievement in the present or future. The former does not control the latter.
Insight 2: If you can do one thing well -- even if it doesn't seem significant -- you have the potential for phenomenal success.
Even though Steven Spielberg and I achieved nothing significant in high school, we did achieve some things that seemed insignificant to us and to everyone else around us (except our parents).
Steven was an excellent clarinetist and even gained a headline in our yearbook praising him for his acting talent in a school play (although his name was misspelled in the headline). But even more important than his musical or acting talent was his talent in something else: making entertaining home movies with the Super 8 film camera his mother gave him in elementary school. Do you think the faculty or students at Arcadia High even knew about this activity, much less recognized or valued it? I'm sure the faculty never recognized it even though he often cut school specifically to go out and film things. How insignificant was this high school activity of Steven's?
Today, four of the top ten grossing films of all time were directed by Steven Spielberg.
My success was even more mundane than Steven's. My dad had always regretted not learning to type in high school. In his adult years, the fruit of his creative mind was stifled or thwarted over and over again by his inability to type. When I was choosing my electives for my freshman year in high school, he told me I would have to take a year of typing. I argued as hard and as long as I could, but to no avail. In my mind, typing was for girls and I was a teenage boy, and those two thoughts just didn't coincide.
I finally struck a deal with him that both of us could live with. If I could end the semester as the fastest typist in the class, I wouldn't have to take a second semester of typing. By the end of the first semester, I was the fastest typist out of about sixty students. Little did I know that typing would become the cornerstone of most of my other achievements in life. Thanks, Dad.
As I mentioned earlier, I joined the Civil Air Patrol my freshman year to be with two of my buddies. The three of us were the only ones out of sixteen hundred students in our high school who were part of this off-campus organization. Certainly this was another "insignificant" part of my teenage years. Right? Wrong! Because I could type, I was quickly promoted over my friends. This was the first success I had tasted since little league baseball, and it tasted wonderful. I began to work harder to fulfill requirements for promotions, and with each promotion the taste grew sweeter and the desire to succeed more consuming.
By the time I was graduated from high school, I was the highest ranking CAP cadet in the state and had won numerous national awards, including flying lessons that enabled me to receive my private pilot's license when I was sixteen.
My achievements in CAP meant nothing to the faculty and students of my high school, but they meant plenty to my future. My achievement in this one area taught me that I could be successful even if the success came in an apparently insignificant endeavor. As a skinny, acne-faced teenager, I gained my first bit of self-respect.
A Special Note to Parents Who Want to See Their Children Learn to Achieve Success
You can help your children break the bonds of mediocrity that school and their peers use to bind them. Children don't have to be a success at everything -- or, for that matter, anything significant -- as long as they are successful at something.
The key is for you to listen and watch for those things that seem interesting to them. My seven-year-old loves to "build" with Legos, so every time he creates a new structure, I praise him -- not just with generalities ("That's a great building") but with meaningful specifics ("I like how you put windows on each side, and I love the roof").
For my nineteen-year-old it's his ability on the drums and guitar. He's totally self-taught. His music is the kind I would never listen to for more than a few minutes, but boy, is he good! And I am so proud of him. He is also the best friend any of his friends c...
Most helpful customer reviews
12 of 20 people found the following review helpful.
nice autobiography.... but little useful info
By chuckmatthews
this guy writes a nice autobiography about how he did it in marketing... maybe interesting for some but not for me. I guess I was expecting something more than a horn blowing fanfare of an "I did it my way" brag-o-rama.
9 of 9 people found the following review helpful.
Fabulous book!
By Melissa Anderson
I've read this book about 5 times, starting from when I was 23 years old and floudering around in the business world trying to figure out what I could do for a living.... making about about 1/5 of what I do today, 8 years later.
Steven Scott meshes practical skills and advice with actual step by step activities to do to immediately put what he's saying into action in your own life. He's the genius behind such products as Richard Simmon's "Deal a Meal", Suzanne Sommer's "Thigh Master", and Christie Brinkley & Chuck Norris' "Total Gym".
Extremely easy reading by a man who has done it. It's like having a personal coach who is a multi-millionare at your side telling you how to do it. I recommend it to anyone of any age.
9 of 10 people found the following review helpful.
Brilliant marketing & copywriting book -- powerful tactics!
By Kenneth Calhoun
This is one of my top 3 favorite marketing/copywriting books of the year (also get Eugene Schwartz' Breakthrough Advertising, and Joe Sugarman's books).
As an internet marketer and producer of internet infomercials, I found the insights shared by Steven to be priceless. The checklist on page 194 has helped me make thousands in sales improvements on a single campaign, and the inclusion of actual scripts and objection-handling phrases and marketing perspective was absolutely stunning.
Scott's a brilliant man, and this is one book that I will refer to for years (especially all the later chapters where his best secrets are revealed -- crucial stuff for marketers and copywriters). Buy this book -- one of my all time favorites, and I've bought hundreds.
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